Message From the President – July 2025

Driving Change: Why We’re Still Here – And Why It Still Matters

Good afternoon, everyone—familiar faces, new members, returning friends, and those of you who bravely wandered in because someone promised a hot lunch and good company.

I’m Brian Reid, and I’m honoured to be stepping up again as your President for 2025–26. This marks my second consecutive term—third, if you rewind a little further. And let’s not forget my four-year tour of duty chairing the Dream Auction, plus a few golf tournaments and more auction item collections than I care to count.

But I’m not here because I like running meetings. I’m here because I believe in this club. Because Rotary has given me more than I could ever put into words: purpose, perspective, and above all—friends.

This year, I want us to talk honestly about what we’re up against. Not just Kal Rotary, but every club out there trying to figure out how to keep the spirit alive when the playbook keeps changing.

Let’s Be Clear About the Field Conditions

We’re not in a post-pandemic slump. We’re in a new era of expectations, pressures, and priorities. Here are the realities we’re navigating:

• Time Poverty – Our calendars are full, our phones never stop buzzing, and showing up for anything outside of work and family feels like a luxury.
• Tap-and-Go Generosity – People are giving—but it’s faster, digital, and often detached from real community.
• Social Fatigue – After a few years of isolation, some folks never rejoined the huddle. Habits changed, and some still haven’t come back.
• Generational Gaps – Young professionals want flexible, meaningful engagement. If it looks like bureaucracy or feels outdated, they’re out.
• Budget Scrutiny – With every dollar under review, people are asking, “Is this membership giving me more than it’s costing me?”
• Skepticism of Institutions – Legacy and logos don’t cut it anymore. We earn trust now through transparency, impact, and connection.

So, Why Are We Still Here?

Because the value of Rotary isn’t in the parking pass or the chicken parmesan. It’s in the growth we experience, the relationships we build, and the difference we make—locally and globally.

Let me break it down:

• One weekly lunch → Confidence, clarity, and communication skills that travel with you back to your job, your family, your life.
• A little sweat equity → Friends who show up when life knocks you down.
• Showing up → $500,000 raised in 2  years. That’s what we do.
• A name tag → A quiet badge of credibility. Rotarians are known for showing up with integrity.
• Family time here → A legacy of service your kids will remember.
• A Rotary mindset → A belief that we’re stronger when we lead with compassion, not ego.

Driving Change: Nothing Changes If Nothing Changes

Here’s something I’ve been thinking a lot about:

“You can’t change the people around you, but you can change the people around you.”

It sounds like a riddle, but it’s a call to action. If you want to build a better culture, don’t wait for someone else to model it. Be the one who invites, shows up, and follows through.

If you’re a sporadic attender and feeling disconnected—come more often. Let people get to know you. If you’re a long-timer and wondering why some folks are missing—send the first text. Make the call. Ask them to lunch.

Nothing changes if nothing changes.

We don’t need to overhaul everything. We need to recommit to the pieces that work:

• Showing up with heart
• Leading with fun
• Inviting others in

Play Together. Serve Together. Stay Together.

Whether it’s our TEAM Minglers, Dream Auction, golf tournaments, hikes, or packing backpacks, this club thrives when we blur the line between service and joy.

If your best friends are in Rotary—you know exactly what I mean. If they’re not—maybe it’s time to widen the circle.

Let’s bring our families again. Let our kids see what community looks like. Let’s reclaim the magic we had before the world got busy and distracted.

Thank You to the Believers

To every one of you who stuck it out, logged in during COVID, showed up for committee meetings, carried bins, laughed hard, and stayed committed—thank you.

This year’s executive is made up of familiar faces who keep saying yes. They’re not here for credit. They’re here for connection. And they’re here because they believe Rotary still matters.

Let’s give them a hand.

Three Things You Can Do This Month

1. Block Thursdays noon–1PM. Call it “connection + purpose.”
2. Say yes to one thing. Big or small—just engage.
3. Bring someone in. A guest. A friend. A future Rotarian.

A Question to Close

When you look back a year from now, what Rotary moment—a friendship, a breakthrough, or a moment of service—do you hope you’ll be telling stories about?

Share it at your table. And let’s make it happen. Together.

Personal regards,

Brian Reid
President, Kalamalka Rotary 2025-26